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Case Study - VoIP Technology Inc.

Voip Technology Inc. has created key commercial programs that offer leading edge VoIP (Voice over IP) solutions and products. I was approached to create a visually appealing, identifiable and relevant brand along with all the assets necessary for a successful marketing campaign.

• First on the agenda was the creation of a logo which represented the company as a global player in the VoIP market. After many ideas and iterations (see logos for these), the result was the globe-encircling ethernet cable logo below.

  

• Once the logo was established, the next step was the website. The site design had to be clean and easy to navigate. Technically, it had to be scalable so the content could change and grow along with the company. The site is currently sitting on our servers while the client decides on a host.

  

• With appearances at various trade shows, a business needs to put information in the hands of those visiting their booths. Voip Technology Inc. needed a variety of brochures; one for each of the business types for which they provide products and services.

  

• Both the website and the brochures required icon driven, flowchart style technical drawings to illustrate how different VoIP systems work with different business models. A custom icon set was created for use in the production of these drawings.